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How Marketing Can Bring Your Brand Back to the Top

As the Vice President of Marketing for Cadillac, Don Butler leads product planning, marketing, advertising and promotion for General Motors’ luxury brand.  A 30-year industry veteran (he began his career in 1981 while still a student), he initiated the first sponsorship deal for the Survivor reality series in 2001. He also pioneered the use of...

UBR Spotlight: Producer Leon Huff On Success In the Music Industry

Legendary songwriter and producer Leon Huff (Image: Courtesy of Subject) This week on The Urban Business Roundtable, UBR Contributor Renita D. Young kicks off the first new show of 2012 with producer and record industry entrepreneur Leon Huff who, along with partner Kenneth Gamble, make up the prolific Gamble and Huff songwriting duo. Gamble and...

Innovation in Small Businesses: Drivers of Change and Value

Landing page summary:  The Office of Advocacy has funded several studies that examine the patent activity of small businesses (e.g., Breitzman and Hicks, 2008; CHI Research, 2002, 2004; and Eckhardt and Shane, 2006 to list a few).  All show that small businesses outperform their larger counterparts in patent activity (issuance).  Moreover, Breitzman and Hicks (2008)...

Research Publications 2008

Landing page summary:  Each year the Office of Advocacy examines issues relevant to small businesses in the U.S. economy. This report summarizes the publications generated by independent contractors, as well as by staff economists of the Office of Economic Research in 2008.   Office of Economic Research Research Publications 2008 read more
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