Since its beginning in 1898, North Carolina Mutual Life Insurance Company has grown to become one of the nation’s most widely-known and successful business institutions. It is the only insurance company domiciled in North Carolina with a charter dated before 1900. North Carolina Mutual is the oldest and largest African American life insurance company in the United States. We participated in raising the awareness of the services provided by North Carolina Mutual by designing the billboards for a marketing campaign that covered 6 cities in 4 states.